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Unböring - Official IKEA Press Release PDF Print E-mail

The 2002 IKEA Marketing Campaign Challenged Americans to 'have more dining room tables than spouses', to change the way they think about their furniture. Read the whole press release inside.

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Unböring - IKEA's Unboring Campaign PDF Print E-mail

In 2003, IKEA's launched Unböring - a multi-faceted campaign that consisted of a Clio Award-winning commercial directed by Spike Jonze, the website Unboring.com, The Unboring Manifesto that was distributed late 2002 in shelter and trend magazines such as Dwell, Metropolis, and Wallpaper, print ads, outdoor billboards and wildpostings and several live events .  But was it really unboring?  You be the judge...

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