IKEA US is running a new campaign EmbraceChange09. It includes an interactive website which will allow IKEA fans to decorate the oval office (as mentioned last week in the IKEA Fans blog:
EmbraceChange09.com - Change is Coming) and other marketing and advertising aspects mentioned in today's post,
IKEA Decorates the Oval Office., In addition,
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On the 15th and 16th, there will be a 'mock motorcade' riding through D.C. Be on the lookout for a limo and 2 Suburbans with IKEA furniture strapped to the roof (Ahem....NOT so green, IKEA!). D.C. buses, trains and billboards will also be running with the Embrace Change '09 campaign slathered on.
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How do you feel about this campaign? What about the inclusion of gas-guzzling vehicles driving aimlessly about the city? Isn't covering city busses with the slogans enough? What do you think?
Don't be shy! We want to hear your opinions!
