Discuss The new commercial on IKEAFANS.com. We're Personalizing the IKEA Experience. The new commercial - Are you new to the IKEA concept? Want to find out what the excitement is all about? Do you have an IKEA Spotting to report? Read on!.
Hey Macks! I don't have TV....do you know if it's been posted up on YouTube? We have the ability to drop in a link from YouTube and it will convert it to the video automatically. Unfortunately, I don't know what to look for!
Susan
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Probably because it's over 9Mb! Downloading now - thanks for locating it Anne! I used to be good at finding things...
Susan
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Gotta love the message. Wonder how many are waiting for the joke, though...from what I know of IKEA's commercials, they're generally tongue in cheek. This one seems to be completely sincere - I wonder how their history will affect the perceived integrity of this campaign...?
Thoughts?
Susan
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I think it was tongue-in-cheek, just not quite as overtly as in some other commercials. I mean, how many tent dwellers are going to use Ikea furniture? Isn't the MDF going to make it absurdly heavy for transport? Same with some of the other "homes" shown. Granted, the message is still appropriate (your home is the most important place in the world)...
I think it was tongue-in-cheek, just not quite as overtly as in some other commercials.
Oy, maybe I'm just dense! Totally possible.
I wonder where my IKEA emails are going? I used to get them all the time...in fact, I'd get two copies. No more. Gonna go check the spam filter now...
Still'd be interested in hearing others' opinions. What did you think, Macks?
Susan
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It also plays just fine if you open it in IE, I got the same gibberish as Woodswell did in FF, but IE handed it off to media player and it ran without a hitch.
It does kind of seem like a completely different angle than previous IKEA campaigns? Pretty well done, and with a nice message, but quite different.
James
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Downloading now - thanks for locating it Anne! I used to be good at finding things...
