
IKEA Marketing Manager for Singapore Lars Svensson really believes that “children are the most important people in the world,” and he’s showing how strongly IKEA believes it through the launch of Småles Parliament – a children’s club for kids between 4 and 10 to “express their views and embark on projects” that make a difference.
IKEA’s Småles Parliament initiative is to let children know that their opinions matter and their views are taken seriously. The projects will provide the children a chance to be involved in social and environmental issues, as well as to instill a sense of ownership.
“It is important to let children know that their opinions matter and that they, even at their young age, can make a positive difference.
Some projects in store include paper recycling, animal adoption at the Singapore Zoo, and the opportunity to run their own businesses at the Annual Smaland Christmas Bazaar. Other ideas include donation drives ands suprise birthday parties for the less fortunate, an annual fun fair on Småland National Day and an exchange library at Småland.
The first parliament meeting was held November 23rd at IKEA Tampines. Read more about it here: IKEA’s New Smaland Government
Were you there? We want to hear more about what these most important people are thinking about the future of IKEA Småles!