Modern, simple, durable design lends itself very well to responsible & sustainable practice in a bunch of ways. First, by using less material in many cases for a clean look, especially with rectilinear forms. The simpler, the less material used, the less power used to make it.

Durable both in manufactured quality and in aesthetics does keep it out of the landfill, as noted in the article. That’s as important as making it close to home and using materials that are either repurposed or rapidly replenished.

Keeping it out of the landfill is the probably the most immediately understood by the consumer. But it’s the designer’s obligation to green it from the starting block.

Glad to know there is hope in the corners of the down times!