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BENNO CD Towers as Crossword Puzzle – Brilliant!

Posted on October 4, 2009 at 7:11 am
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ikea-benno-ad-crossword-puzzle

Ahhh, Sunday morning, a hot steaming cup of Java and the crossword puzzle. What could be better? Something totally clever and unexpected, that’s what!

This is a fantastic ad placement by Marketforce for IKEA Australia. Conceptually, it rocks and it’s brilliantly executed. Clean, crisp and totally appropriate.  Nine BENNO CD/DVD towers side by side make up the grid, with CDs filling the blank spaces, and all of the puzzle clues are musically oriented. To encourage interaction, IKEA placed the ads next to crossword puzzle sections in newspapers.  Love this.

BENNO is part of the BILLY family of bookcases.  See more about the 30th Birthday of BILLY in Limited Edition BILLY Bookcases Celebrate 30 Years.

Can you solve the puzzle? Reply with your solutions.  I’ll post the puzzle solved next week, or sooner if you’re quick!

ikea-benno-ad-crossword-puzzle-placement1Credit where credit is due:

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Retoucher: Madeleine de Pierres
Photographer: Simon Westlake
Copywriter: Guy Hamilton Howlett
Account manager: Suzanne Stirling

Post your answers to the clues in the crossword puzzle in comments and together, we’ll solve the puzzle!

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3 Responses to “BENNO CD Towers as Crossword Puzzle – Brilliant!”

  1. Fredrika says:

    I’ve
    1.Down=Dead
    4.Across=Cat
    5.Across=Storm
    10.Across=Sky
    That’s it for now.
    Fredrika

  2. Rachel says:

    1.Down=Dead
    2.Down=Arctic
    3.Down=Air
    4.Across=Cat
    5.Across=Storm
    6.Across=Music

    9.Down=Beach
    10.Across=Sky
    11.Across=Bach

    that’s all me and my family have got so far, i’ll post more tomorrow…

  3. suze says:

    12. across = bono
    8. down = ice

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