Ahhh, Sunday morning, a hot steaming cup of Java and the crossword puzzle. What could be better? Something totally clever and unexpected, that’s what!
This is a fantastic ad placement by Marketforce for IKEA Australia. Conceptually, it rocks and it’s brilliantly executed. Clean, crisp and totally appropriate. Nine BENNO CD/DVD towers side by side make up the grid, with CDs filling the blank spaces, and all of the puzzle clues are musically oriented. To encourage interaction, IKEA placed the ads next to crossword puzzle sections in newspapers. Love this.
BENNO is part of the BILLY family of bookcases. See more about the 30th Birthday of BILLY in Limited Edition BILLY Bookcases Celebrate 30 Years.
Can you solve the puzzle?
Reply with your solutions. I’ll post the puzzle solved next week, or sooner if you’re quick!
Credit where credit is due:
Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Director: Julia Elton-Bott
Retoucher: Madeleine de Pierres
Photographer: Simon Westlake
Copywriter: Guy Hamilton Howlett
Account manager: Suzanne Stirling
Post your answers to the clues in the crossword puzzle in comments and together, we’ll solve the puzzle!

BENNO CD Towers as Crossword Puzzle - Brilliant! 


I’ve
1.Down=Dead
4.Across=Cat
5.Across=Storm
10.Across=Sky
That’s it for now.
Fredrika
1.Down=Dead
2.Down=Arctic
3.Down=Air
4.Across=Cat
5.Across=Storm
6.Across=Music
9.Down=Beach
10.Across=Sky
11.Across=Bach
that’s all me and my family have got so far, i’ll post more tomorrow…
12. across = bono
8. down = ice