It’s almost here – the moment we’ve been waiting for! Tomorrow, find out who won the Co-Worker of the Year contest in the first episode of the four part mini-series called Easy to Assemble: Flying Solo.  Three episodes will finalize the plot from Season Two of Easy to Assemble and will also introduce characters and plot elements for the (as yet unsigned, but anticipated) Season Three of IKEA’s branded web series written and starred in by Illeana Douglas. According to Wilson Cleveland, CJP Digital Media’s main man on this project,

Mid-way through Season 2 IKEA was so happy with how well the show was doing they invested in additional episodes.  Rather than extend Season 2 and push the big ‘Co-Worker of the Year’ winner reveal another few weeks, Illeana and IKEA decided an even better idea for the fans would be to shoot three brand-new episodes where the winner is revealed in the first minute and then treat them to entirely new characters, new storylines and a new look and feel in terms location and style.

Flying Solo

Check out the article on Tubefilter.tv documenting author Marc Hustvedt’s first hand experience sitting in on the set as Flying Solo was filmed, the included trailer for Flying Solo and a video interview with Illeana at the Consumer Electronics held in Las Vegas the weekend of January 9-10, 2010. I’m so jealous!

The winner of the Co-Worker of the Year contest is revealed in the first minute of the first of the three episodes and IKEAFANS’ mention will be in the third! The three new characters to be introduced include David Henrie (Wizards of Waverly Place), Sung Kang (Ninja Assassin, Fast and the Furious) and Mia Riverton (Curb Your Enthusiasm) and Tim Meadows (Saturday Night Live) will be RE-introduced as IKEA’s newest celebrity co-worker.

Flying Solo will run over 3 weeks on Wednesdays: Part 1 premieres Wednesday, January 20th, Part 2 is Wednesday, January 27th and Part 3 (which has the lil’ IKEAfans.com shout-out) is Wednesday, February 3rd. Watch here for all three episodes!

The fourth episode will provide the backstory for Sparhusen, the web series spinoff which stars Illeana Douglas, Keanu Reeves, Rob Mailhouse and Todd Spahr and Wallace Langham.

Tags: #easytoassemble, David Henrie, Easy To Assemble, Flying Solo, Illeana Douglas, Justine Bateman, Tim Meadows, web series

This entry was posted on Tuesday, January 19th, 2010 at 3:17 AM by Susan and is filed under IKEA Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.