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Is IKEA Coming To … [My Town]?

Posted on January 22, 2010 at 3:20 am
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One of the most common questions I hear is, ‘Is IKEA coming to…[my town]?’ In fact, IKEA USA’s Facebook page recently devolved into a request fest as seen above. So, is there a possibility that IKEA will be coming to your town? Although there are no new IKEA stores planned for opening in the US in 2010, Joseph Roth, US Director of Public Affairs for IKEA says,

“IKEA is continuing to explore opportunities to develop new markets and add additional stores to existing markets.”

I had the pleasure recently to speak with Mr. Roth, and I asked him about IKEA’s criteria for choosing where to build new IKEA stores, as well as how they go about siting a store and determining the market for a new IKEA. Read on for Mr. Roth’s insights and my predictions on where IKEA is coming next, including specific answers about whether IKEA is coming to [your town]!

See also: IKEA’s Expansion in the Midwest and

next week: The Top Three ‘In-Demand’ Markets

Criteria for a New IKEA Store

midwest-map-ikea-locations-smallClick for larger map with legend

In general, IKEA prefers to open additional stores in successful existing markets over opening a new store in an unproven market. So, for instance, IKEA is more likely to open an additional store in the Detroit, MI area to complement the existing Canton, MI store, than to open a new store in St. Louis, MO (though I think these are both likely locations – see below for more info on Midwest store potentials). It’s a market area that is proven and the population density is such that it can support another Detroit area store.

IKEA’s Store Location Criteria

  • Population Density: The most basic requirement for a market is population. IKEA’s market research calls for a minimum of two million people within about 40-60 miles of a single media market. Statistical data from the US Census is used to determine whether a market is viable simply on the grounds of population density. Metropolitan Statistical Areas may be used as long as the population is in one media market.
  • Per Capita Income: Although it is widely speculated that there is a minimum per capita income for a viable IKEA market, I haven’t been able to put my finger on a number.
  • Brand Awareness: IKEA looks for a brand awareness in a potential market, plus both local city and community support for an IKEA is an important factor.
  • Single Media Market: IKEA prefers an area where the population is in one major media market so that radio, television and newspaper ads can be targeted to one market.

Dispelling Myths about IKEA’s Criteria

  • University Cities: Despite public belief to the contrary, IKEA does not favor cities with a University presence when choosing a location for a new store.
  • Port Cities: Although IKEA is committed to reducing costs associated with distribution, IKEA does not favor port cities in selecting new store locations.
  • Transient Military Population: Another common assumption is that IKEA would favor cities with a high transient population, such as a highly military area – not true.

Is IKEA Coming to [My Town]?

First and foremost, let me say that what follows are some facts about cities that are frequently mentioned by IKEA Fans accompanied by my GUESSES. Educated guesses, yes – but guesses nonetheless. I have no word from IKEA about any of these locations specifically and IKEA will not confirm nor deny, nor engage in speculation about potential future sites for IKEA stores. I’m sure I’m also missing a bunch of markets in my analysis below, but there’s only so much time in the day…

Likely Future IKEA Locations

  • Las Vegas, NV – The metropolitan Las Vegas population was estimated at 1,836,333 in 2007 – not enough to support an IKEA store. Additionally, because many people own second homes in Las Vegas, the population statistics may not be an accurate representation of actual residents. Also, per capita income reported may not reflect an accurate area income average due to underreporting of income. Ahem. My guess? Las Vegas could be on the table in the next 10 years, but probably in the latter half.
  • Dallas, TX – The population of Dallas, TX is approximately 6.3 million. IKEA currently has one store in the Dallas area, in Frisco. My guess? IKEA will locate at least one, possibly two more stores in the Dallas area in the next ten years, and one of those within five years. My bet is on the Fort Worth area first.
  • St. Louis, MO – This city of over 2.8 million is a prime candidate for an IKEA store. The closest store is in Bolingbrook, IL and is 275 miles away; the next closest store is West Chester, OH at 350 miles. My guess? Of all the new market potentials in the Midwest, I see St. Louis as having the greatest chance of getting an IKEA store in the next five years.
  • Atlanta, GA – The Greater Atlanta Metro area population was estimated at 5.37 million in 2008. IKEA Atlanta opened at Atlantic Station in downtown Atlanta in 2005. My guess? IKEA will look at siting a new IKEA in Atlanta to the south, near the Hartsfield-Jackson airport in the next five to ten years.
  • Detroit, MI – With a population of over 5.35 million and a successful existing store in Canton, MI, I think Detroit is potentially a key area for IKEA. My guess? IKEA will look to site another IKEA store in the Detroit Greater Metro area within five years.
  • Phoenix, AZ – The Phoenix Metropolitan Area is home to nearly 4.3 million people. With a store in Tempe, AZ already, IKEA has market penetration and brand awareness. My guess? Phoenix will gain another IKEA store in the next ten years, maybe to the west near Avondale?

Market Areas That Might Stand a Chance (but not now)

  • Indianapolis, IN – Indianapolis has a current metro area of about 1.7 million. It’s only about 2 hours from the store in West Chester, OH, and in my opinion is not high up on the list of possibilities for an IKEA store. Maybe in 8-10 years?
  • Hampton Roads, VA – This area has a large military presence, hence population, but still only comes in at about 1.7 million. The next census numbers might change that, but until then… Not likely (this one I actually have on good authority).
  • Upstate NY – There’s not a combined media market in upstate NY that serves more than 2 million in a metropolitan area. Buffalo, Rochester and Syracuse are in three separate media markets and although together their population is well over 2 million, over 150 miles separate them. Best plan to drive for a while…
  • Milwaukee, WI – Too close to the Chicago area stores (Bolingbrook, IL and Schaumburg, IL) and too small a population to support an IKEA makes Milwaukee an unlikely candidate for an IKEA store location. 95 miles makes it a daytrip, which I predict it will be for the long-term.

There are too many other areas to list that might be a potential IKEA market. IKEA is constantly exploring opportunities to expand in existing markets and enter into new markets, so there’s always a chance if the basic market requirements are met. If you have questions about your city, ask and I’ll attempt to look into my crystal ball…

Market Areas That Don’t Stand a Chance

  • Alaska – Moose are not generally good with allen wrenches. Just kidding! The entire population of the state isn’t sufficient to support an IKEA store.
  • Hawaii – The total population of all the Hawaiian islands in 2008 was estimated at 1.28 million. Not a chance.
  • Richmond, VA – The Richmond Metropolitan area is only 1.2 million as of 2008. Though well situated along major interstates, the driving distance to the nearest store is less than two hours. No time soon.
  • Anywhere in Maine or Connecticut (edited! Meant to say…) New Hampshire - Not happenin’. Grow some.

Again, these are only my own personal predictions. Mr. Roth will neither confirm nor deny any rumors, so until he issues a press release, these may be the best guesses anyone has. ;)

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91 Responses to “Is IKEA Coming To … [My Town]?”

  1. VoiceOfReason says:

    I don’t get it… First people get themselves into states that never seen an area code split… then they demand a metropolitan-like lifestyle where everything is available. No, it doesn’t work like this… Enjoy your nature, save on your mortgage, have a good ecological surroundings, BUT expect to drive 30 minutes to get to supermarket, or an hour to buy $15 lamp. It is what life is all about – choices! AFAIK, a lot of places mentioned here can’t even land a wide-body jet for a transoceanic travel, but they demand IKEA… stick with W*llm*rt!

  2. Dana Sion says:

    Honestly an IKEA store was looked into for a city called Nashua in Southern New Hampshire however the area was to highly over developed as it was and SIMON property development has a large super-regional mall they are investing 10 Million in renovations are this time, so the demand is in this Demographic Market Area(DMA), not to mention in So. NH every thing at IKEA would be tax-free other then ready to eat meals and it would not be far from MA so the store would be flooded with sales. What do I know, I only work in marketing.

  3. Elizabeth says:

    Although the population of Hawaii might not be high enough, most of it is concentrated on Oahu. Stores that open here see huge success and immediately open multiple branches, vis a vis Whole Foods, Target, etc. There is no low or even medium cost furniture or home store and the time is truly ripe for Ikea.

  4. Matthew says:

    Not to poke holes in the logic, but there is no reason for Ikea to not include University cities in their eye sites. Ikea has space-saving economic furniture that college students would love. For example, Ikea Round Rock is flooded with students from the University of Texas Austin.

    San Antonio is ripe and due for an Ikea. Texas has the fastest growing population centers in the US, and the housing market did not burst here like it did everywhere else. People are still buying homes and furnishing them. For a city of 1.33 million, not to include the extra 1 million in the surrounding population area, San Antonio doesn’t have a quality discount furniture store. Ikea would be smart to spend serious money in researching a San Antonio location.

    Also, no one has brand awareness unless they have come in contact with the brand. How would Ikea expect to find that anywhere of a distance from current Ikea locations. On that note, how did Ikea even come up with the idea of bringing their operations to the US in the first place? They had to start that brand awareness somewhere…

  5. Susan says:

    Matthew – I hear you, but it’s not MY logic – it’s IKEA’s. Don’t ask me what factors they used to develop their criteria because they don’t say…I”m just reporting on what I’ve been told directly about IKEA’s methods of choosing markets to move in to.

    And just to be clear – it’s not as if they WON’T move in to a U-town, it’s just that the University factor does not have any weight in the decision-making process.

    Susan

  6. Dan says:

    Several attempts have been made over the past few years by economic development officials in the Buffalo area to court an IKEA. Even the city’s mayor met with IKEA representatives at an ICSC conference two years ago. IKEA reps have responded that they will NEVER open a store in Buffalo or upstate New York. You can take that one off your list.

    http://www.buffalonews.com/city/article98928.ece
    http://www.wgrz.com/news/local/story.aspx?storyid=82322
    http://wnymedia.net/markbyrnes/2010/08/facts-will-not-get-in-the-way-of-our-goals/

    “Jessica Weinstein: “We called IKEA today. They tell us they have no interest in Buffalo; they’ve never had any interest in Buffalo; and yet you met with a representative of theirs on Tuesday, you say. Can you explain this?”

    FWIW, metros in upstate New York tends to get national chains several years, or even a decade or more after those chains set up shop in other peer metros. Buffalo is usually being the last place chains will go, despite being the largest of the Upstate cities.

    Strange how IKEA will bypass large clusters of cities in the US, but they’ll open stores in much smaller European metros like Reykjavik, Charleroi, Coventry and so on, with populations of 300K to 500K.

  7. Benoit Brummer says:

    to Dan:

    It makes perfect sense for Ikea to open stores anywhere in Europe because

    1. Everyone in Europe knows Ikea and shops there.

    2. The population density is MUCH higher. In the US Ikea looks for 2 million people in a 60 miles radius (so 2 million people for 11304 square miles or 177ppl/sqr mile, the us average is 87.4 ppl/square mile).
    In the entire country of Belgium for example (you mentioned Charleroi), the population density is 918.6 ppl/square mile.
    There is 5 times more people ANYWHERE in Belgium than in the very specific areas in which Ikea is willing to open a store in the USA

  8. Benoit Brummer says:

    I might add

    60 miles radius = 3.14*60^2 = 11304 square miles

    Charleroi might only be 202598 people, but it only occupies 39.4 square miles (5140ppl/square mile)

  9. Gladys says:

    Oahu BEGS for furniture stores ,specifically, IKEA. The designs of IKEA furniture and other IKEA products are so unique there is nothing that can compare here in paradise…they could rake in the dosh on Oahu, captive audience!! We have a WHOLE lot more people here than in 2008, the morning commute proves that! If there were even a way to get a break with shipping for large items over here…the “ship to hawaii” options just don’t cut it to get a couch sent here. sigh. I’ve been trying to work an angle forever- to no avail.

  10. Chris says:

    The problem with people ‘not from around here’ is that they THINK New Hampshire is all cows & lakes. Their ‘Not Happening’ opinion clumsily misses the point that the Salem-Nashua-Manchester triangle is hugely rich with buying power…AND is statistically within the Boston metro market. Tax-free buying is also a magnet for people living in Massachusetts. Economically speaking, southern NH is MUCH better off than, say, Las Vegas. Sure, Las Vegas boasts ‘more people.’ As in, ‘more people’ who are unemployed and can’t buy stuff.

  11. kmagyar says:

    I dont know why they dismissed Upstate NY. I assume that the Canadian dollar may have soemthing to do with it. Some of their items are 30% more in Canada even though the CA dollar is about even with the USD now. They have three locations in the Toronto area. Buffalo could already be considered an existing market. Come on Mr Roth! Lets rethink this!

  12. donna cruz says:

    LAS VEGAS needs an IKEA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  13. Denise Ballance says:

    Hampton Roads with 1.7 million people and 7 cities (7 cities that are all on top of each other and it’s hard to know which one you are in sometimes) is NOT big enough…are you kidding me. Please please please please…my house is an IKEA showroom but I am tired of going to DC to shop – the traffic is horrible!! Please come to Hampton Roads…I alone will spend $1,000 of $$$ every year – and will everyone I know!!!!

  14. Kevin grewe says:

    Oahu needs IKEA so much.The choices suck here in style and prices.

    I actually saw a IKEA store in Bangkok Thailand near the Suvarnabhumi airport when I was there a week ago.
    One of the Costco store’s here in Honolulu is the second most busy store they have in the nation.
    I’m sure there is profit to be made here but also a sure thing they will come.

  15. Lauren says:

    Bring ikea to indianapolis!! I used to live in the Seattle area and having to drive less then an hr to goto ikea was great! But driving over 2 hrs to cincy sucks :(

  16. jennifer lum says:

    Oahu has many of the busiest stores in the nation. We live in paradise and we love to shop. One of the busiest Costcos, Walmarts, Kmarts, Denny’s, Jiffy Lubes. We shop. Every time I visit family I have to try to cram everything into my luggage. I’ve tried shipping a bathroom sink here 3 times. Each time it shattered. I have the entire set up except the sink. Having an IKEA here would be such a blessing. Only have two real furniture stores here and they are both outrageously prices. I know. I worked for one of them.

  17. Thomas says:

    I don’t understand why an IKEA hasn’t come to St.Louis yet? We have the population, the per ca-pita income, and the brand awareness. Come on IKEA to the St.Louis metropolitan area.

  18. Donna says:

    YES!!! YES!!! YES!!!! Oklahoma City needs NEEDS an IKEA!!!!!

  19. Zach says:

    What would you say, if you had to put a number on it, what the median income range and age range IKEA targets?

  20. Nicole says:

    What about Kansas City? With a population of 2 million we are 8-10 hours drive from Chicago, Dallas & Denver & Minneapolis stores. We already attract tourists from other states that stretch to NE, IA, AR, OK & beyond. We are a natural transportation hub with massive railways & logistics centers, we are located on I-35 so that it is easily accessible when driving goods between Dallas & Minneapolis stores. There is also a 4th interstate in the works for KC which would make it one of the few if only major metro area with 4 interstates. Not to mention that Google just set up shop here so lots more investment & future plans are on their way. Bring IKEA to Kansas City – it just makes sense.

  21. Rob says:

    I’m not a business major but I do understand the concepts. Anyone looking at Hampton Roads and dismissing it doesn’t understand Hampton Roads. Not only are we Seven Cities, but we’re on the border of North Carolina, so I suspect our actual buying community is higher and certainly we have whether the recession far better than most. We are a transient community with a significant turnover of students (multiple schools) and military personnel. Particularly, single military personnel have a good amount of disposable income and are looking for cool, hip furniture and housewares. I note above that Port cities don’t matter, however HR is a MAJOR commercial port, not simply a port city area and I suspect Ikea merchandise already travels through this port regularly. Frankly, it’s an insult to tell us we should have to travel and visit one of the TWO Ikeas in DC.

  22. TehLittleBronie98 says:

    IKEA PLEASE COME TO KANSAS CITY!!!! IT NEEDS AN IKEA SOOOOOOOOO MUCH!!!!!! I MEAN IT WITHOUT IT WHERE WOULD WE BUY FURNITURE?!?! PLZ IKEA COME TO OUR TOWN NOW!!!! :(

  23. Marie says:

    IKEA is not opening a store in Las Vegas. They considered it and then decided against it because of the state’s poor education record:

    http://www.lasvegassun.com/news/2011/mar/31/why-out–state-companies-reject-us/

  24. Colin says:

    Don’t forget that Las Vegas is also gets 38 million visitors per year. If the location is strategically placed it could capitalize on locals as well as tourists. Many tourists do drive from locations such as Southern CA and probably wouldn’t mind checking out IKEA even though there are closer ones. (Vegas is only 4.5 hours to LA and less than 4 hours from the Inland Empire) There are other nearby markets such as Southern Utah, Lake Havasu and Kingman, AZ etc. that do a lot of their shopping in Vegas. And I’m not saying base your business on those residents, but it doesn’t hurt. IKEA would definitely be successful here, and I think the big empty lot across from Town Square and Frys Electronics on Las Vegas Blvd. would be the perfect location to capitalize on both tourists and locals.

  25. dude says:

    Just FYI: Kansas City’s metro population went over 2 million as of the 2010 census. So it should be included in the 2 million-plus group.

  26. Jim Seifert says:

    To a thread from almost a year ago questioning why smaller places in Europe get IKEA’s and criteria seems different for the US, now that I (US citizen) am living in Europe, I can add one other point to the very good ones Benoit Brummer made: most homes here do not come with fitted kitchens, cabinets, closets or even counters in bathrooms. That is (they say) to allow people to design things as they want, especially since people do not move as often here. But those are large necessary purchases so the sales-per-square-meter for a store in Europe is much higher than the sales-per-square-foot would be in the US where those things come with houses and apartments and are changed only through remodeling.

  27. rk.oahu says:

    Aloha
    you said back in 2010 that IKEA would not stand a chance in Hawaii but you are dead wrong…there are fans here that pay tons of money just to get ikea products here…and your population estimations are wrong for both 2008 and 2010 the numbers are much higher your figures did not account for people serving in military alone they just reflected known registerd voters at the time.I CHECKED !!!..indeed I live here I out to know !! We are heavily crowded here much like Japan but we are not a tokyo city yet ! ..Oahu would make an amazing market for you , first of all we have a copy cat Ikea type chain store here that had to open two other locations to meet the demand for cool home furnishings , sofas, beds etc….but this store sucks because the stuff is not made to quality and they try to copy cat ikea’s style but they suck ……you see you really out to take another thought about coming to Oahu…WE ALL LOVE YOU HERE AND YOU WOULD GET AMAZING shoppers BECAUSE YOU WOULD BLOW THE OTHER COPY CAT CHAIN STORE GUYS OUT OF THE WATER. Even their stuff is not as good as Ikea and they had to open three stores to meet the growing demand also Oahu continues to have large city growth with population explosion…now they are building up Kapolei and Ewa beach ..soon the area will be the next major city like downtown ala moana center…in fact the city is having to build a rail transit because of massive population of people on the roads increasing every year as more industry comes to Oahu and more people relocate to here…..the other guys “INNOVATIONS” “IN DESIGN” are not good quality like Ikea and I think you would be foolish not to compete harder against these guys ….PLEASE COME TO OAHU

  28. rk.oahu says:

    Many people from my island have told you that you are missing out on a thriving environment for buying potential……they are correct as I also have worked for many of the thriving companies here…..our COSTCO is one of the most grossing costco’s in the nation …in fact they are so busy that they had to plan sites for more locations and hire twice the amount of cashiers than they expected !!! We are crazy for IKEA here …your biggest problem would be to hire enough people to run the check out so that the lines of people would not be too long…however in most of the thriving companies out here lines are always out the door……like I said before your population information was way off for 2008 and 2010 because I did a report for school in which I had to hunt for population information using the chamber of commerce and public records and that number is wayyyy to small …you must only have been looking at numbers of people as recorded in voting registration …but looking back at this information it is still too small because we had more people than that registered to vote ??? so you really need to take another look into development in Hawaii your really missing the ship !! YOU WOULD MAKE KILLER PROFITS IF YOU COULD OPEN A LOCATION AT ALA MOANA CENTER…WE HAVE ALL THE TOP STORES IN THE NATION THERE….EVERYONE WHO IS ANYONE GOES TO ALA MOANA !!!!

  29. MKP says:

    With the constant change of population in the Anchorage and Fairbanks area in Alaska, people moving in and out, mostly military and contractors, next to that the jobs created on the slopes, IKEA would do great.
    If they do not consider building here, at least they could lower the cost of shipping ($150 shipping for a $34 cabinet?????) so we can enjoy their products. They just showed a commercial here in the Anchorage area on our local network, while we don’t even have one. Talk about a tease.

  30. Noah Frank says:

    Plan on openning new stores in Fresno, CA, Reno, NV, El Paso, TX, San Antonio, TX,Oxnard

  31. PA says:

    IKEA PLEASE COME TO ISABELA PUERTO RICO!!!! IT NEEDS AN IKEA SOOOOOOOOO MUCH!!!!!
    THANT I MEAN IT WITHOUT IT WHERE WOULD WE BUY FURNITURE?!?! PLZ IKEA COME TO OUR TOWN NOW!!!! :(

  32. Doug says:

    I live in Western PA, I already have an IKEA. But my dad lives in Hampton Roads, VA. With all the retail down there, IKEA doesn’t have plans to locate there? I mentioned Hampton Roads on IKEA’s facebook site and the response was that there were no plans to build in Virginia. Does IKEA know that Hampton Roads is composed of all cities? And traffic! I look at the people sitting on I-64 and think “Not enough people to support an IKEA??” If IKEA were to locate a store in Hampton Roads, Richmond is not far away up I-64, they would have those customers too.

  33. Ron says:

    Has IKEA thought about building smaller stores for markets between 1 million and 2 million people? IKEA is certainly leaving a lot of wide territory open for a future competitor to overtake. The idea is similar to what Walmart is doing. They have their big super centers in the cities but are opening up mini walmarts is towns not big enough for a Walmart super center.

    IKEA opened a store in Charlotte, NC 4 years ago. There are two other metro in North Carolina on the verge of 2 million people. The Triangle (Raleigh, Durham, Chapel Hill) has 1.7 million and the Piedmont Triad (Greensboro, Winston-Salem, High Point) has 1.6 million people. If NC gets a second one, the Raleigh area would get it. That would suck for the Greensboro area because it would be too close to Charlotte and Raleigh to get a store once the Piedmont Triad crosses 2 million. Honestly it should have been build in the Greensboro area from the start. That way IKEA would save money by having one store in Greensboro which would serve both Charlotte and Raleigh. There would be no need for a separate store in Charlotte and a separate store in Raleigh. High Point, outside of Greensboro is already the home furnishing capital of the world. The world’s largest home furnishings market is held in High Point twice a year which attracts people from all over the world. IKEA should make some exceptions to the 2 million people rule. Because the Greensboro, Winston-Salem, High Point area is close to 2 million people and because of the area’s home furnishings/furniture heritage and central location between Charlotte and Raleigh, this area should have been selected over Charlotte. I-85, I-40, I-73/74 and future I-785 all converge in Greensboro. Thats another reason IKEA should have put a store in this area.

  34. It’s official. Ikea is coming to Oahu! A new mall opening in Kapolei across from Dept of Hawaiian Homelands.

  35. Brandon says:

    We need an Ikea in Oklahoma City. Oklahoma has made Forbes Best Places to Live, Best Places for Business and Careers, lowest unemployment rate in the nation. The latest monthly sales tax report for Oklahoma City shows a 9.9 percent increase in collections over the same time period last year as job growth continues to boost the local economy. We looking for a great future and have a lot of people that would love a store in our area.

  36. Brandon says:

    Metro Population: 1,278,900
    Major Industries: Technology, Energy
    Gross Metro Product: $57.1 B
    Median Household Income: $49,521
    Median Home Price: $138,000
    Unemployment: 4.8%
    Job Growth (2011): %
    Cost of Living: 3.5% below nat’l avg
    College Attainment: 27.6%
    Net Migration (2011): 5,830

    Forbes Lists
    #12 Best Places for Business and Careers

    #17 in Cost of Doing Business
    #24 in Job Growth
    #109 in Education

  37. m rose says:

    El Paso TX has a new mall going up, right on 1-10, which would be an idlea location for an IKEA. This area may not meet the “local” population criteria for IKEA, but the draw from Juarez is HUGE. Look at the numbers of people who cross the four bridges every day, just to buy American goods. The media serves the entire region, including Mexico. Then add the population of Southern NM. Albuquerque is a three hour drive. IKEA needs to seriously consider the Fountains at Farrah Mall on I-10 in El Paso TX

  38. Jade Bell says:

    I’m not being rude to any Americans who are really inconvenienced by how hard it is to get to an IKEA (I’ve lived somewhere remote/I don’t drive/the UK site is always out of everything) but now I live in London, where there’s a few, and I’m really annoyed, because I’d like to move to Brazil to be with my partner (he’s Brazilian) and there isn’t ONE IKEA in South America… not one!!!

    You can’t even get stuff delivered there, if you could, IKEA would be ROLLING IN IT because Brazil’s furniture market is a poor reflection of it’s residents, who rely on awful furniture design at ludicrous prices (I mean, even far too expensive on a European wage)

    newgeography.com sites Sao Paulo (not where I’d live, but a few hours away) as the 8th largest urban area in the world, Rio is 22nd with a significant port, surely this counts for something!

    I know Brazil isn’t a rich country particularly, but all the more reason to have IKEA, the current system is exacerbating the situation. I know there’s taxes involved branching into this market but it would still work out cheaper for Brazilians if you let the consumer take the tax hit, and would be so much better then what’s currently available.
    Also Sao Paulo and Rio have on average have much higher wages than the rest of Brazil, I’m certain it would be in IKEAs interest to crack this market, they would smash the competition (sorry other retailers, in Britain you would have died with the other weeds when the recession hit, you ought to have strove to do better for yourselves!)

    If you can’t put one in South America would you consider shipping from a southern state of North America? Saudi Arabia, Israel, Dominican Republic, all of these countries have IKEAs and are remote and still have less people in them than Brazil if you COMBINED THEM! (5th highest population in the world, I don’t see how you could ignore that kind of market?!)

  39. Amanda York says:

    I agree with the post about southern nh being ideal because of the tax free status. So many people vacation in Maine and nh, I bet an ikea trip would become standard. Another great location would me on the Portland Maine area. Many Canadians vacation in Maine and they would eat ikea up.

  40. Travis says:

    Like Brandon said, he’s correct, Oklahoma has a good education, their main resources are oil, technology and energy. Every Oklahomans who drive to Dallas are tired of driving there. Wasting gas, time… If you put an IKEA in Oklahoma, those customers will be happy, very happy! Oklahoma has great jobs, there might be some employees from Ikea living in Oklahoma which are tired to drive to Dallas or whatever areas they are and work there. Putting one in Oklahoma is great, especially Oklahoma City. If there is an Ikea location, I would just shop there everyday! Beware for bad tornado spots you will be in. Oklahoma City’s population might be 500K+ which is small, but in central oklahoma, there is about 1 million plus.

  41. GM says:

    Need IKEA in San Antonio TX!

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