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IKEA Mobile: Sale, Event & Contest Info in the Palm of Your Hand

Posted on September 26, 2009 at 10:22 pm
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Get advance notice of sales, last-minute offers and alerts and notifications of local events when you sign up to receive text messages from IKEA’s new Mobile website. Yep, that’s right – there’s an IKEA Mobile site for you to access from your iPhone, Blackberry, Palm Pre or other smartphone.  (What smartphone do you use? Tell IKEA what to develop for – take our poll! Look right →)

We’re getting the jump on this new mobile web from IKEA – it’s not fully developed right now (nor widely known!) so we have the opportunity to help aid the development and influence the features that are made available in the future. Functionality is limited right now, but my little birdie tells me that new, exciting features are coming!

See also, IKEA’s New Mobile Website: A First Look for a tech review. More info on what and how WE AS IKEA FANS can influence the development, how to enter to win $5,000 in a shopping spree at IKEA and how to join IKEA Mobile after the jump. 

Text JOIN to 62345 to receive IKEA Text Messages

Want to get the jump on sales at your local IKEA?  Hear about fun weekend events? Find out when there will be FREE breakfast? Who doesn’t?  Simply text JOIN to 62345 to get IKEA sales advance notices, contest and sweeps information, last-minute offers and events from your local IKEA via text messages.  Or, signup online: IKEA USA Mobile Signup. Noone needs to tell you that normal text messaging rates and/or carrier fees may apply. And, some assembly may be required. (Just kidding!)

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IKEA Mobile Loyalty Program at IKEA Seattle

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As a franchise store, (though recently returned to the fold), forward-thinking IKEA Seattle launched a mobile loyalty program nearly two years ago using bCODE technology in-store to provide special offers to IKEA Mobile members. If’ you’re a customer of the IKEA store in Renton, Washington, you too can join IKEA Seattle’s Mobile program by texting IKEA1 to 62345 - it’s free!  Monthly, members receive a set of exclusive time-limited offers via SMS. (Enter to win a $5,000 shopping spree at IKEA Seattle below!)

An example of a group of offers might be:

  • 20% off a particular product or class of products,
  • a restaurant meal coupon,
  • or a dollar amount off a certain purchase total

IKEA Seattle Mobile members bCODE scan their bCODE secure SMS offer at an interactive terminals like the one pictured right, select the offer they want and voila! a printed paper coupon is dispensed for use at the checkout. Coupon redemption rates average between 5% and 10%. How awesome is that? Pick your own IKEA Coupons!

IKEA Mobile offers

a new way to talk to people, a new technology and a new way to provide offers, right in the palm of people’s hands,”

says Casey Crook, Interactive Marketing Specialist at IKEA Seattle. Launched in November 2007, IKEA Seattle’s Mobile program has been highly successful, increasing spending by Mobile customers by 100% – 150% over non-member spending.

Win $5,000 with IKEA Mobile at IKEA Seattle

Enter for your chance to win $5,000 in a shopping spree at IKEA Seattle to celebrate the launch of the 2010 IKEA Catalog. Text DECORATE to 62345.  If you haven’t already joined IKEA Seattle’s Mobile program, you’ll be registered and you will receive up to 4 text messages a month along with the associated fees from your carrier.  See complete rules to the sweepstakes here.

The Future of IKEA Mobile Web and YOU

What do YOU want to see in an IKEA mobile site? What applications would you want to see IKEA develop? And for what mobile devices?  Take our poll! (Look right →)

Let’s turn the tables and give IKEA instructions on how to build a mobile device for us. What features do you want? What functionality do you need? What devices do you want to use? Simply smartphones, or netbooks, mobile CE?

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