IKEA Family Live in Poland is the most recent focus of ongoing debates about what constitutes a family. In the most recent IKEA Family Live 2009 publication, 12 archetypes of different family makeup are presented under the slogan “Family life is changing … Welcome to the new era.” One of the 12 example families presented is Ian and Steve, page 54 -57, who have no interest in having children, but enjoy their IKEA Kitchen and herb garden (and their AWESOME HOUSE!).
Apparently Poland has a very strong catholic stance on the issue of same sex partners, to the point where In 2007, in a debate in the European Parliament, Poland was denounced as hateful and repulsive for its “defence of the family” when the country refused to allow the “promotion of homosexuality in schools”.
As an insight into some of the tenseness of the situation, the monthly Catholic magazine Fronda published a template for readers to send as a letter to IKEA including:
“The promotion of homosexual unions adversely affects the institutions of the family, motherhood or fatherhood that are so important for the public.” The letter tells the company that the erosion of the value of natural marriage, “which in accordance with the law is a union between a man and a woman,” is unacceptable, “especially at a time in which the family is in crisis,” particularly with the births of fewer and fewer children. The letter warns IKEA that the drop in the birth rate will affect the company’s future business in Poland.
Wow. Not sure about the chain of logic there, but there’s clearly some strong feelings.
Given the censure Poland has faced in both the European Union Parliament and the United Nations Human Rights Council over these issues, and the recent wave of legislation passed by several states (California’s Prop 8 being one of the most visible), I’m wondering if we’ll see the same here in the States? And what the public reaction might be?
Whichever way you feel on the issue, you have to admit that IKEA certainly doesn’t take the safe and unexciting road in their advertising :-). I’d be interested to hear what others think about this, though I would ask that everyone please remember that one of our core principles here at IKEAFANS is respect for each other, so no personal attacks please!
Join the discussion in the forums: IKEA Live couple “Ian and Steve” ignites controversy in Poland