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Wow, I vote for Illeana! Illeana Douglas sent a personalized video thanking IKEA Fans for our support of her web series for IKEA: Easy To Assemble. In an article  published this week on Tubefilter.tv, How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating), Tubefilter co-founder and Editor-in-Chief Marc Hustvedt discusses the importance of IKEA Fans in the early success of the web series with Wilson Cleveland of CJP Digital, and yours truly (that’s me!) of IKEAFANS.com.

On the Importance of Brand Fans

From Hustvedt’s article:

Cleveland likes to throw around the phrase ‘pride of ownership’ when talking about empowering the brand’s fans. “If there’s a brand sponsoring a show and that brand clearly has an existing community of enthusiasts, you want to give each of them some pride of ownership in the show and making sure it succeeds,” Cleveland added.

“Being able to embed the player into our site’s architecture and knowing that the number of views from our players were to be counted for a competition made it a lot of fun,” Martin said when asked about the competition. “After revamping our site’s infrastructure last year, we’re also in a better position now to participate in promoting the show, to feature the series on the homepage and as an ongoing feature in our sidebars.”

“Smart companies know who their fans are,” said Cleveland. “Having an entertainment property associated with a brand not only gives its enthusiasts something to discuss and enjoy, but it can always engage those audiences who weren’t fans before.”

Since the premiere episode on October 8th, IKEA Fan sites have contributed over 510,000 views (see chart below) of the branded show set in IKEA Burbank, starring Illeana as well as c0-stars Justine Bateman, Tom Arnold, Ricki Lake, Cheri Oteri, Jeff Goldblum, Keanu Reeves, the guys from Ask a Ninja: Kent Nichols and Doug Sarine as well as a myriad other Hollywood stars.  See all of our coverage on Easy to Assemble, and watch each new episode on Wednesdays, right here at IKEAFANS!

Easy To Assemble Views

Series launch date: October 8, 2009  (Data measured through October 28, 2009)

• My Damn Channel’s onsite player: 545,131
• My Damn Channel’s YouTube channel: 6,601
• My Damn Channel’s Dailymotion: 1,019
• Easy to Assemble’s YouTube: 29,153
• Easy to Assemble’s Blip.tv player: 251
• Easy to Assemble’s Facebook player: 702
• Easy to Assemble’s Dailymotion: 364
• Easy to Assemble’s Funny or Die: 55
• easytoassembleseries.com: 4,846
• IKEA fan site players: 511,497

I join Illeana in saying Thank You to all you IKEA Fans for helping to make this such a success!

Tags: Easy To Assemble, ikeafans, Illeana Douglas, Tubefilter.tv

This entry was posted on Friday, October 30th, 2009 at 3:58 PM by Susan and is filed under IKEA Marketing, IKEA Related News, IKEAFANS Site News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.