How does Swedish home furnishings giant IKEA become the industry leader in producing successful branded web entertainment? With an astounding 6.1 million views for the first two seasons, “Easy To Assemble”, the brainchild of indie actress Illeana Douglas has launched IKEA into a new age of marketing, nay – a new way of thinking about reaching customers and fans through sponsored content on the internet. Find out more about the who, the how and the way IKEAFANS.com has been a driving force in this success after the jump!
Did you watch the premiere of Flying Solo, the Easy To Assemble miniseries, last week to find out who won Co-Worker of the Year?! Then you’ll know all about why everyone’s on the plane to Sweden to attend the awards ceremony. Find out what happens when they touch down, and get some clues about next season’s plot lines by clicking play above!
After the jump, I’ll treat you to some pictures from the shooting of Flying Solo, featuring David Henrie, Tim Meadows, Illeana Douglas, Justine Bateman, Ed Begley, Jr. and more!
Check it out! IKEA’s Web Branded Series Easy to Assemble’s Three Episode ‘mini-series’ (so to speak), dubbed Flying Solo will reveal the winner of the Co-Worker of the Year as well as give a shout-out to IKEAFANS.com. Click play above to find out who won, then make sure to watch next Wednesday and the following one to see IKEAFANS’ mention!
It’s almost here – the moment we’ve been waiting for! Tomorrow, find out who won the Co-Worker of the Year contest in the first episode of the four part mini-series called Easy to Assemble: Flying Solo. Three episodes will finalize the plot from Season Two of Easy to Assemble and will also introduce characters and plot elements for the (as yet unsigned, but anticipated) Season Three of IKEA’s branded web series written and starred in by Illeana Douglas. According to Wilson Cleveland, CJP Digital Media’s main man on this project,
Mid-way through Season 2 IKEA was so happy with how well the show was doing they invested in additional episodes. Rather than extend Season 2 and push the big ‘Co-Worker of the Year’ winner reveal another few weeks, Illeana and IKEA decided an even better idea for the fans would be to shoot three brand-new episodes where the winner is revealed in the first minute and then treat them to entirely new characters, new storylines and a new look and feel in terms location and style.
It’s that time of year! The Streamy Awards recognize and honor the best in Web Entertainment and Easy To Assemble is in the running. Voting ends tonight, so quick like a bunny! Get your votes in today!
Click on the voting widget to the left, or click here to vote!
Vote for Easy To Assemble in the Streamys
Vote for Easy to Assemble for Best Comedy Web Series, Best Branded Entertainment Web Series, Best Ensemble Cast – whatever strikes your fancy! Also, find out how IKEAFANS.com will be honored by Easy To Assemble after the jump! In addition to the more general categories such as Best Branded Entertainment and Best Web Series, here are some suggestions for voting:
Best Actress (Comedy) Illeana Douglas, Justine Bateman
Best Actor (Comedy): Erik Lange
Best Guest Star: Cheri Oteri
Best Director: Greg Pritikin
Best Writing (Comedy): Illeana Douglas
Get out there and vote! It only takes seconds and will support the show that’s featuring IKEAFANS.com in the new mini-series! Read the rest of this entry »
Sweet! A nice little holiday gift from Illeana Douglas of Easy to Assemble – a tribute and thank you to YOU and IKEAFANS.com for our collective support of the series. Can’t wait to see the January 2010 episodes which will reveal the winner of the Co-Worker of the Year contest – I hope Illeana wins! Apparently you can still vote, so make your choice be known! Vote at EasyToAssembleSeries.com
The second season of Easy to Assemble officially ends with today’s episode BUT the real Finale isn’t until next month, and there’s a little Christmas surprise in store for the community here – after the jump!
Wait! The second season of Easy to Assemble will come to a close on December 9th? But that’s next week! How will I get my fix?!? (Hint: SPARHUSEN!) Get a clear picture of why Illeana is poised to win the C0-Worker of the Year Award to be announced in a special episode airing in January – after the jump!
Down to the last two episodes of the season! It’s hard to believe that this season of Easy to Assemble will come to a close on December 9th! However, you can catch all-new episodes in January featuring a mention of IKEAFANS.com! Oh, and the results of that silly competition between Justine Bateman and Illeana Douglas. Everyone knows Illeana is going to win! Don’t agree? Vote!