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Posts Tagged ‘Easy To Assemble’

Easy to Assemble: Season 2, Episode 7

Wednesday, November 18th, 2009 by Susan





I recently had the pleasure of spending 45 minutes on the phone with Illeana Douglas chatting about Easy To Assemble, working with IKEA and her thoughts on the trials and tribulations of being a 40 something woman trying to make her way in the world. I’ll be putting some of my thoughts along with hers down on paper for you to read soon, but in the meantime,

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Easy to Assemble: Season 2, Episode 6

Wednesday, November 11th, 2009 by Susan

Don’t forget to vote for Illeana or Justine for Co-Worker of the Year! You have influence over the outcome of the season! Now, you can vote right here on IKEAFANS.com. Take a look in our sidebar and vote now. Heck, vote daily!

Easy To Assemble: Season 2, Episode 5

Wednesday, November 4th, 2009 by Susan

Watch each week! As we learned last week in How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating), the IKEA Fan site that

gets the most genuine views throughout the season will get

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Illeana Douglas Thanks IKEA Fans with a Personalized Video

Friday, October 30th, 2009 by Susan



Wow, I vote for Illeana! Illeana Douglas sent a personalized video thanking IKEA Fans for our support of her web series for IKEA: Easy To Assemble. In an article  published this week on Tubefilter.tv, How IKEA’s ‘Easy to Assemble’ Broke 1.9M Views (Without Cheating), Tubefilter co-founder and Editor-in-Chief Marc Hustvedt discusses the importance of IKEA Fans in the early success of the web series with Wilson Cleveland of CJP Digital, and yours truly (that’s me!) of IKEAFANS.com.

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Easy to Assemble: Season 2, Episode 4

Wednesday, October 28th, 2009 by Susan

More pictures from the Hollywood premiere after the jump, including pics of heartthrobs Keanu Reeves and Sean Durrie!

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Easy to Assemble: Season 2, Episode 3

Wednesday, October 21st, 2009 by Susan

More pictures from the Hollywood premiere after the jump, including pics of heartthrob Keanu Reeves!

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Easy To Assemble: Season 2, Episode 2

Thursday, October 15th, 2009 by Susan




Don’t forget! This season, YOU get to vote on who will win Co-Worker of the Year on the EasytoAssemble website.

Easy To Assemble Hollywood Premiere

Sunday, October 11th, 2009 by Susan

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Held at the Egyptian Theatre in Hollywood, CA, the premiere screening and party for the second season of Easy to Assemble, the made for web branded series created by and starring Illeana Douglas cooincided with the premiere of Spärhusen - a spin-off from Easy to Assemble which also stars Keanu Reeves. Fun!  Watch the first webisode from season two above, and see pics from the premeire party after the jump!

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Easy to Assemble Premiere

Thursday, October 8th, 2009 by Susan


The second season of the hi-larious made for web series starring Illeana Douglas and co-starring the likes of Justine Bateman, Tom Arnold, Ed Begley, Jr., Keanu Reeves and Ricki Lake premieres its first episode entitled ‘What’s In Store?’ here on IKEAFANS.com!  Just click Play above to watch the first webisode, then tune back in weekly.

We’ll be showing the webisodes as they become available on Wednesdays each week for the next 10 weeks, plus you can find the player in our sidebar on the right. 

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IKEA’s Branded Series: Easy to Assemble

Monday, September 28th, 2009 by Susan


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“I’m the star of my own bad TV movie here at IKEA,” says Illeana Douglas, star of Easy to Assemble.  Season two of the web series launches next week, and a new ‘webisode’ will be made available every Wednesday.  You can watch each one here at IKEAFANS.com beginning on October 8th!

easy-to-assemble-coworker-of-the-year-posterEasy To Assemble is the made-for-web IKEA-branded comedy series written and produced by Illeana Douglas and marketed by MediaEdge:cia and now CJP Digital Media.  It began as a pet project for Douglas (originally conceived as Illeanarama - Supermarket of the Stars) and a marketing experiment for IKEA which wanted to drive deeper brand engagement, especially among women. MediaEdge:cia contacted Douglas and with Douglas they rewrote the script to be set in IKEA.

The first season tells the tale of former actress Douglas’ life as she takes a job at IKEA Burbank in 10 three to eight minute episodes. After its September 2008 debut on TV.com as the first scripted original program on the CBS-owned website, it enjoyed over 1,000,000 views on various channels including YouTube, and had over 2000 blog mentions.

Unlike the makers of the viral video series IKEA Heights who received

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