Posts Tagged ‘Easy To Assemble’

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Easy To Assemble: Flying Solo, Episode Three

Wednesday, February 3rd, 2010 by Susan



Illeana Douglas has ended the season of Easy To Assemble with a bang! Watch again next week for the preview of the background of Sparhusen.

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A Recipe for Successful Branded Web Entertainment

Tuesday, February 2nd, 2010 by Susan

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How does Swedish home furnishings giant IKEA become the industry leader in producing successful branded web entertainment? With an astounding 6.1 million views for the first two seasons, “Easy To Assemble”, the brainchild of indie actress Illeana Douglas has launched IKEA into a new age of marketing, nay – a new way of thinking about reaching customers and fans through sponsored content on the internet. Find out more about the who, the how and the way IKEAFANS.com has been a driving force in this success after the jump!

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Easy To Assemble: Flying Solo, Episode Two

Wednesday, January 27th, 2010 by Susan

Did you watch the premiere of Flying Solo, the Easy To Assemble miniseries, last week to find out who won Co-Worker of the Year?! Then you’ll know all about why everyone’s on the plane to Sweden to attend the awards ceremony. Find out what happens when they touch down, and get some clues about next season’s plot lines by clicking play above!

After the jump, I’ll treat you to some pictures from the shooting of Flying Solo, featuring David Henrie, Tim Meadows, Illeana Douglas, Justine Bateman, Ed Begley, Jr. and more!

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Easy to Assemble: Flying Solo, Episode One

Wednesday, January 20th, 2010 by Susan

Check it out! IKEA’s Web Branded Series Easy to Assemble’s Three Episode ‘mini-series’ (so to speak), dubbed Flying Solo will reveal the winner of the Co-Worker of the Year as well as give a shout-out to IKEAFANS.com. Click play above to find out who won, then make sure to watch next Wednesday and the following one to see IKEAFANS’ mention!

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Easy to Assemble: Flying Solo

Tuesday, January 19th, 2010 by Susan

It’s almost here – the moment we’ve been waiting for! Tomorrow, find out who won the Co-Worker of the Year contest in the first episode of the four part mini-series called Easy to Assemble: Flying Solo.  Three episodes will finalize the plot from Season Two of Easy to Assemble and will also introduce characters and plot elements for the (as yet unsigned, but anticipated) Season Three of IKEA’s branded web series written and starred in by Illeana Douglas. According to Wilson Cleveland, CJP Digital Media’s main man on this project,

Mid-way through Season 2 IKEA was so happy with how well the show was doing they invested in additional episodes.  Rather than extend Season 2 and push the big ‘Co-Worker of the Year’ winner reveal another few weeks, Illeana and IKEA decided an even better idea for the fans would be to shoot three brand-new episodes where the winner is revealed in the first minute and then treat them to entirely new characters, new storylines and a new look and feel in terms location and style.

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