Second in a series: IKEA and Barack Obama: Is EmbraceChange09 More Than a Shallow Marketing Ploy?
President Obama has issued strong statements on the subject of responsibility.
We need to be mindful of how the decisions we make at work affect our surroundings, our communities and our country. But responsibility begins at home, in how we spend time with our family, with focus on fostering the education and empowerment of our children rather than leaving that in the hands of others.
Companies need to bear responsibility for their impact on the environment, need to practice responsible manufacturing where waste is minimized rather than ignored where inconvenient. We need to be focusing on building sustainable facilities that minimize energy usage and impact on the environment through good design and green building practices. Companies need to consider the long term welfare of not only their finances but their workers and their community.
So how do IKEA’s internal practices measure up to those standards?
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