Posts Tagged ‘Obama’

IKEA and Barack Obama: Environment

Friday, January 30th, 2009 by Tigratrus

Third in a series: IKEA and Barack Obama: Is EmbraceChange09 More Than a Shallow Marketing Ploy? 

Sustainability, renewable energy, efficiency and waste minimization and reuse, these are some cornerstone values that the new Obama administration is bringing to the public forum.  Reducing Carbon emissions and investing in green technologies also figure prominently in the Obama/Biden Environmental plan.

So with these values in mind, lets look at how IKEA fares:

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IKEA and Barack Obama: Responsibility

Friday, January 23rd, 2009 by Tigratrus

Second in a series: IKEA and Barack Obama: Is EmbraceChange09 More Than a Shallow Marketing Ploy? 

President Obama has issued strong statements on the subject of responsibility.    

We need to be mindful of how the decisions we make at work affect our surroundings, our communities and our country.  But responsibility begins at home, in how we spend time with our family, with focus on fostering the education and empowerment of our children rather than leaving that in the hands of others.

Companies need to bear responsibility for their impact on the environment, need to practice responsible manufacturing where waste is minimized rather than ignored where inconvenient.  We need to be focusing on building sustainable facilities that minimize energy usage and impact on the environment through good design and green building practices.  Companies need to consider the long term welfare of not only their finances but their workers and their community.

So how do IKEA’s internal practices measure up to those standards?

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IKEA and Barack Obama: Is EmbraceChange09 More Than a Shallow Marketing Ploy?

Thursday, January 22nd, 2009 by Tigratrus

First in a series: IKEA and Barack Obama: Is EmbraceChange09 More Than a Shallow Marketing Ploy? 

There’s been quite a few news and blog stories talking about companies like IKEA, Pepsi, Quaker Oats, QVC and even Dunkin Donuts running ad campaigns to associate themselves with the new President.  But in all those stories, we haven’t seen any attempt to discuss whether there is any basis for those companies actually having anything in common with the fundamental principles and goals of the new administration.  Just a general, knee jerk reaction of distaste for the perceived opportunism.

While we lack in-depth background on Pepsi, QVC and (despite Quaker roots in the family :)) Quaker Oats, we DO have quite a bit of experience and background knowledge regarding IKEA’s principles and practices, so we thought it might be interesting to do a series of blog posts about whether there IS any basis for IKEA and President Obama’s administration being mentioned in the same sentence.  Obviously we’re not exactly impartial here, but we’re also not mindless sycophants and we’re mindful of areas in which IKEA is less than perfect in living up to their published ideals.  In contrast, we’d really love to see whether Pepsi or QVC puts a fraction of the effort into their corporate policies about the areas below that they put into their marketing.

That said, we’d like to talk in this series of blog entries about some of the ways that IKEA’s guiding principles and President Obama’s are similar, specifically regarding:

  • Responsibility:  Responsibility of both citizens and corporations, responsibility of government and families.
  • Environment: Sustainability, renewable energy, efficiency and waste minimization and reuse.
  • Equality: Discrimination, treatment of employees and adherence to global standards.
  • Energy: Planning locations and transport routes to minimize energy usage, optimizing stores and production facilities for maximum energy efficiency while maintaining the focus on the Environment above.
  • Community Involvement: Careful planning with local government and community leaders to provide as much synergy as possible between production facilities as well as stores, and the surrounding community.

While there is obvious overlap in some of the above areas, we feel as though each warrant a discussion. Join us tomorrow for the second in the series: Responsibility.

IKEA And Barack Obama: Responsibility

IKEA and Barack Obama: Environment

Read the entire series: IKEA and Barack Obama

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