Welp, today is the big day – the 2013 IKEA catalog (yes, THAT far in advance) is being launched today here in the United States. Availability in stores will vary, but you’ll likely have to wait until later in the month or after August 1st. More on that later! Check out the new IKEA Catalog cover, find out about the new interactive catalog app coming to your iOS device July 31st, and some great video from IKEA inside…
2013 IKEA Catalog – What’s New
Production of the IKEA catalog for 2013 began nearly a year ago in Sweden (picture of a photo shoot above!) and has been printed 211 million times for 43 countries in 63 versions. It’s wider than in recent years, and the paper quality is improved, but aside from those aesthetic changes, the new IKEA catalog offers tons of innovation in interactivity, with scannable pages which bring you more information such as interviews with IKEA designers, how-tos, and behind the scenes videos (all available through the new app, coming July 31st, 2012).
2012 IKEA Product Range
Look for new trends and offers in the 2013 catalog, including the IKEA PS 2012 collection and the new folk-inspired NÄTVIDE collection (see below).
At IKEA this year, there’s visible influence from craftmanship and traditions of Asia, Africa and South America that are rooted in the handmade and the natural. The results are solitaires and accessories with strong attitudes and unexpected shapes. Rugs are designed and woven in traditional ways. Accents like plant pots, bowls, baskets and lamps use natural fibers like paper, bamboo and rattan. Ceramic, glass and black iron contrast the natural fiber accents. Earthy colors from beige, brown and burnt reddish-oranges easily mix in with other styles while breaking convention. This brings a warm feeling to a room that’s eclectic, folky and a little bit bold.
See handpicked new products from the 2013 catalog: New for August 2012 – IKEA Products. Check back later this week for more on our faves!
You’ll be able to find new IKEA products in the stores technically after August 1st, but you may see some new things popping up even now, with other items trickling in later in the fall, or as late as February 2013. This IS the 2013 catalog, after all. :D
IKEA Trend for 2013: Folk
In today’s ever-industrial world, we long for the feeling of handicraft and tradition – even when it comes to interiors. Natural fibers, ceramics and weaves help create this feeling while different graphic patterns add strong attitudes that are even more human.
But this style isn’t just about handicraft and tradition – it’s about fusion, too. That’s why it’s typical to mix colors, materials and patterns. Like adding spice to a stew, mix in a little or a lot to suit your personal taste.
IKEA Color Trends for 2013
Accessories are focused on the soft colors of yellows, purples and blues from August through February when a new palette of colors will come out.
IKEA Interactive Catalog App
Available July 31st this new app from IKEA will make your 2013 IKEA catalog interactive with video and additional materials about products, rooms and the stories that go along with them. We can’t wait! How do you think you might use this to help your IKEA Shopping Experience?
Tags: 2013 IKEA Catalog