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Ingvar Kamprad, founder of IKEA wrote A Testament of a Furniture Dealer in 1976, detailing the ideology of the IKEA business model. Read the nine tenets of the ideology inside. 

 A Furniture Dealer's Testament by Ingvar Kamprad

 

furniture-dealers-testament.jpgThe nine principles touted by IKEA Founder Ingvar Kamprad in his Furniture Dealer's Testament: 

1. The product range - our identity. 

2. The IKEA spirit. A strong and living reality. 

3. Profit gives us resources. 

4. Reaching good results with small means. 

5. Simplicity is a virtue. 

6. Doing it a different way. 

7. Concentration - important to our success. 

8. Taking responsibility - a privilege. 

9. Most things still remain to be done. A glorious future! 

Banner left is hanging at IKEA headquarters in Helsingborg, Sweden.